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Viacom 18 launches Colors Tamil, a brand new entertainment channel

Posted on: 20/Feb/2018 8:09:38 AM
Viacom 18, a renowned entertainment network is all set to step into the Tamil market - the largest regional market. It is pitching into the industry with Colors Tamil, a new regional entertainment channel. The channel has got launched yesterday, the 19th February.

With this, Colors will be the first foray of Viacom 18 in the Tamil market where Sun TV is dominating with Network BSE of -3.88 percent. Viacom 18 notably functions several other entertainment channels in different other Indian languages including Kannada, Gujarati, Bengali, Odia, and Marati in addition to Hindi and English.

All the leading cable networks shall have Colors Tamil available. This shall cater to 11 million Tamil Nadu houses through Tamil Nadu Arasu Corporation and 3.5 million homes in the Greater Chennai via SCV, TCCL and few others. Furthermore, the channel shall be made available in various other DTH platforms including Tata Sky, Sun Direct, Airtel Digital TV, Dish TV, Videocon D2h, etc. to reach out 5.5 million households.

Speaking about this, the Group CEO of Viacom 18, Sudhanshu says their network is entering the Tamil entertainment market after its success in 7 other Indian languages.

He adds that Tamil Nadu is the 6th most populous Indian state according to census report in 2011. The state has got the widest TV content consuming market and its per capita daily viewership is 3 hours whereas for Hindi market, it is 2.5 hours.

There are approximately 1,150 advertisers in Tamil Nadu (approximately) with which it stands to be a very lucrative broadcast entertainment in India.

The CEO further states that Viacom 18 aims at producing fresh and new content to the Tamil audience. We have made huge investment towards conceptualizing programs. There are going to be 22 hours of original content at the launch. Colors is sure to be a massive hit here in Tamil Nadu, we believe, says Ravish Kumar, the Head of Regional Entertainment, Viacom 18.

The tagline of Colors Tamil is Idhu Namma Oru Coloru meaning this is the color of our land. The channel has notably roped in actor Arya.