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Research says that Jio is faster and also cheap
Posted on: 05/Jan/2017 5:08:59 PM
Bank of America Merrill Lynch conducted a survey after the 4G launch by Reliance Jio on September 5 and covered 1,000 mobile phone users mostly with dual SIMs across India to understand their behavior and preferences and the issues they face with mobile service. About 75 percent of these consumers have monthly bills of Rs 250 or more, a potential target segment for Jio.
The survey indicates that Jio’s free service is gaining reasonable traction with 26 per cent using Jio as primary SIM and 21 per cent as secondary SIM. Some 55 per cent of the surveyed users find Jio speed higher than that of other telcos.
On the other hand Voice calling is still an issue with only 22 per cent having no problems at all. Some 32 per cent users indicated that they use Jio as it is faster and 28 per cent as it is cheap.
The survey highlighted keenness among respondents to access free voice calls, with 69 percent claiming they would buy a specific 4G smartphone if such a phone would help them to access Jio’s free unlimited voice plan.
A further 20 percent of respondents said that they will look to purchase a Jio 4G-supported handset when they replace their existing mobiles. The balance of 11 percent of respondents are not looking to upgrade to a new 4G-enabled smartphone just in order to get Jio’s free voice services.
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