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Heritage Foods launches Nice Milk in Chennai at Rs. 37 per litre
Posted on: 17/Feb/2018 10:30:52 AM
Heritage Foods Limited, a leading player in the dairy segment in India, today launches “Nice Milk” priced at Rs. 37 per litre (Rs. 18.50 per half litre).
Heritage Foods consistently strives to understand consumer needs and develop new offerings in its milk portfolio which caters to different segments of consumers. The Nice Milk is a new offering in the milk portfolio and is the result of a continuous effort to re-look at the supply chain of milk and improve efficiency, to ensure that the benefits are directly passed on to consumers.
The other lead products in its current portfolio are Heritage Daily Health priced at Rs. 42/ Litre (Rs. 21 per Half litre) and Heritage Happy priced at Rs. 52/ Litre (Rs. 26 per Half Litre).
Commenting on this occasion Ms Brahmani Nara- Executive Director, Heritage Foods said “We at Heritage believe in developing a portfolio which caters to multiple consumer segments. Heritage Nice Milk, priced at Rs.18.50 for half a litre, is the newest addition to our portfolio, which is a result of intense research in understanding new consumer segments and in reworking our supply chain to deliver the freshest milk possible and in the most efficient way. We believe that this launch will help the brand Heritage reach newer consumer segments”
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