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Tata Motors and Microsoft join hands for in-car connection
Posted on: 18/Feb/2017 11:12:06 AM
Tata Motors has announced that it has tied up with global technology giant Microsoft to improve the in-car connected experience.
The new platform named TAMO allows collaboration with various technology partners to launch low-volume niche products that can prove Tata Motors product development capabilities. This is a part for revamping product strategy of the company for the passenger car segment to safeguard itself from competition coming from technology giants such as Google and Uber.
Speaking about this, a senior executive of Tata Motors said, We are using Microsoft`s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. We will use Microsoft`s connected vehicle technology along with AI (artificial intelligence, machine learning and IoT (internet of things) capabilities.
Similarly, a senior executive from Microsoft India said, We Expect 90% of new cars to be connected by 2020. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.
Tata Motors said that the first automobile with the enhanced experience will be showcased at 87th Geneva International Motor Show in March 2017.
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