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AGS opens multiplex in T. Nagar, industry hopeful of more such theatres
Posted on: 12/Feb/2016 9:47:47 AM
With AGS Cinemas opening a four screen multiplex in T. Nagar, the area is now slowly remaking its mark in the entertainment field. As recently as 20 years ago, T. Nagar had four big theatres - Krishna Veni, Sun theatre, Nagesh theatre and Rajkumari. All of them have now been converted into second rung theatres that play re-releases or into commercial complexes.
The new AGS multiplex is on G.N. Chetty Road. Says a senior management official, The effort to build a stand-alone multiplex in T. Nagar, one of the busiest parts of Chennai, was inspired by cities such as New York and Paris. Our market study showed that a commercial hub such as T. Nagar, which is already teeming with shoppers, has the necessary demand for a multiplex. In Paris and New York, busy shopping areas will have a multiplex. Also, most of our properties are not in the centre of the city. And, because we had a parcel of land on G.N. Chetty Road, we decided to go ahead.
Film experts say that the location is good as the area is a thickly populated one in terms of residences as well. They say, G.N. Chetty road has many apartments. These residents can now walk to a movie theatre instead of going all the way to theatres on Mount Road.
Members of the film industry have applauded the opening and hope that more such multiplexes will come up. The owner of a multiplex in Purasawalkam says, Ideally, a city must have seats equalling 5 per cent of the entire population.
In Chennai, we have 60,000 seats which is barely one percent of the total population of Chennai. The city needs as many as twice the number of screens it has now. Right now, there are about 250 screens. We could go up to 500 quite easily.
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