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India smartphone usage to double in next two years
Posted on: 03/Jul/2015 10:39:06 AM
Research by Strategy Analytics has shown that India will soon overtake the United States of America as the second largest user of smartphones. Currently in first place is China, followed by USA and India. According to this research, 174 million units will be sold in India by 2017.
The company has said that, globally, the number of smartphone units will grow to 1.7 billion in 2017, a massive .2 billion from 1.5 billion in 2015. Speaking about the research, a Strategy Analytics employee said, ‘458 million smartphones will be sold in China in 2015, rising steadily to 505 million in 2017. China has been the engine of global smartphone growth in recent years, but China is now maturing and slowing. India is fast becoming the next major growth wave. We forecast 118 million smartphones will be sold in India in 2015, increasing strongly to 174 million in 2017. India’s growth is being driven by low smartphone penetration, expanding retail availability of devices, wealthier middle-class consumers, and aggressive promotions from local smartphone brands like Micromax.’
