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A sudden decision by theatre owners - leads to issues regarding the release of movies!

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Posted on : 02/Sep/2021 4:02:40 PM



 
 
 
Information is gathered that the Theatre Owners have decided not to release the movies which have been earlier released on OTT (Over The Top network provider)!

During the lockdown imposition in the resurgent raging coronavirus pandemic, the tares remained closed. As such, the OTT  facility turned out to be a boon for the film producers! OTT helped the release of movies as per the planned date and also facilitated the audience to watch their favourite movies in the comfort of their residences!

In this situation, as the extent/imp[act of the coronavirus pandemic is under check and control, theatres have been reopened! It was expected that the movies would be released in the theatres as planned.

However, the theatre owners have decided NOT TO screen the movies which were released on OTT!

Further, the theatre owners are insistent that the movies must be allowed to run at least for 4 weeks in the theatres at first and then only be go for OTT arrangement. They have further informed that only after agreeing to the above proposal, will be released in theatres!

It is worth noting that at present, several film producers have an agreement with the OTT for the release of their movies!

In this situation, questions have arisen whether these movies would be released in theatres due to the above strict proposal from the theatre owners!
 
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