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ITC Ltd. accelerates efforts to make kirana stores ready for next generation retail
Posted on: 04/Feb/2021 2:49:35 PM
In line with ITC Ltd.’s credo of ‘Nation First: Sab Saath Badhein’, the pandemic led to ITC accelerating its R&D towards developing digital tools to make retailers ‘future-ready’ and the multi-dimensional efforts culminated with a first-of-its-kind virtual event. As an initial step to further strengthen the local ecosystem of neighbourhood grocers, ITC Ltd. organised a virtual summit on ‘Digital Enablement for Kirana Outlets’ to educate and upskill retailers on best practices in retail management, usage of digital ecosystem while also providing them digital solutions developed/ curated specially by the company to aid their growth and sustain their businesses in the coming years.
The virtual summit saw an overwhelming participation from one thousand five hundred and four retailers from across the country who achieved a GUINNESS WORLD RECORDS® title for ‘Most viewers for a retail management live stream on a bespoke platform’ on 16th January 2021. This was part of a larger virtual event ‘Ek Shaam Aapke Naam’.
Please find attached the press release and pictures for the same. Request you to kindly take this forward with your esteemed publication. Should you have any questions, please feel free to reach out to us. We would be glad to facilitate the same.
