Baba Ramdev’s Patanjali made an everlasting imprint in the Consumer goods business ranging from medicinal herbal products to general food products. Now the sector is moving towards the telecommunication industry by partnering up with BSNL competing with the giants like Reliance Jio and Airtel.
The recent reports from Patanjali stated the launch of Patanjali Swadeshi-Samridhi SIM cards for a full time service of a professional telecommunication. New players coming into the networking sector was not a rare occurrence in the Indian telco scenario. Jio literally shocked the public with some of the unlimited call offers and data plans. It completely revolutionized the telco zone of India and now the launch of Patanjali into the business has created a buzz all over the country.
Patanjali SIM card offers 2GB data and 100 SMS per day with unlimited voice calls across India for a recharge of Rs 144. Bharat Sanchar Nigam Limited (BSNL) said that the offers provided by the Swadeshi-Samridhi SIM cards are so far the best tariff plan from the state run telcom industry.
Details are very scarce about the initial plans of the Patanjali and the validity for Rs 144 Recharge offer was not mentioned in any of the Patanjali press releases. But the uncorrelated offer it gives in the Insurance zones has created big waves across its competitors. Patanjali SIM cards will offer health, accident and life insurances to the customers. The life insurance provides Rs 5 lakh cover and the medical insurance offering Rs 2.5 lakh coverage in authorized hospitals. Patanjali’s Insurance scheme offers for the SIM card customers is the first of its kind in India.
Swadeshi-Samridhi SIM cards provides 10 percent discount on Patanjali products. According to Baba Ramdev, ‘Prosperity for charity’ is the motto behind the launch of the Patanjali SIM cards. Market availability of the Patanjali SIM cards are yet to be confirmed and some of the reports suggest it should commence in the next few months.
Now the Swadeshi-Samridhi SIM cards are available for the employees of Patanjali and BSNL. After the public opening five lakh customers will use the full operative SIM cards with all mentioned services.