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Press Releases...................................................................................................................................................................................................................................................................................
Ritu Kumars Chennai Store a treat for all !Indian fashion icon Ritu Kumar’s store in Chennai is a treat for all fashion lovers. Located in the heart of the city in Nungambakkam, The merchandise on display offers variety and range that has universal appeal. Ritu Kumar is one of India’s foremost designers. She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. While Ritu Kumar’s forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India, she has also evolved another style for the young buyer, a collection that in her words has “redefined traditional handwriting to meet the changing needs of the new generation. In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand – Ritu Kumar, LABEL. This is aimed at the young global Indian woman with a contemporary lifestyle. The prices start at Rs. 1600 and go upto Rs. 12,000. The majority of the products are between Rs 2000 – Rs 3500. Along with Label, the following collections are available at the store. Ritu Kumar Classic and Contemporary - Classic caters to a more conservative and mature demographic, whereas contemporary is the younger traditional clothing with more fitted and adventurous styles. RK has a range of pastel summer salwaar sets in cottons and also soothing cotton georgettes. Prices range from Rs 2500 – Rs 10,000. Ri is the bridal range, which offers the complete bridal trousseau with delicate hand worked salwaars, churidaars, sarees and exotic lehengas in turquoise, red, emerald greens, pinks and other colors of the season. These are embellished pieces from Rs.10, 000 to approximately Rs.100, 000. Accessories available at the store include silk scarves, stoles, cushion covers, quilts, hand embossed leather bags, wallets, and purses and beautiful hand embroidered evening bags. Also available for purchase is the "Tree of Life" exclusive RITU KUMAR perfume. Please drop in 7 days a week from 10:30 am to 8:00 pm at Ispahani Centre 123/124 Nungambakkam High Road , Chennai – 34 Or call us at 044-28330833/34. also visit our website www.ritukumar.com For further information contact Ritika Pvt. Ltd. Ispahani Centre 123/124 Nungambakkam High Road, Chennai - 600 034. Mobile : +91 9884092400 Tel : +91.44-28330833/34 Email : [email protected] Website : www.ritukumar.com
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