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Facebook to add click to WhatsApp button on ads

Posted on: 16/Dec/2017 4:14:27 PM
Facebook is likely to bring a new ad unit with which businesses will be able to connect with more than a billion of other WhatsApp users. Sources say that Facebook has set up a click-to-WhatsApp messaging button that eliminates all ads out of the largest social media platform to WhatsApp. This will enable people to call or message through WhatsApp just with a click of a button.

This feature will be quite the same as click-to-Messenger that was recently rolled out by Facebook. There is however no clue whether Facebook has ideas to introduce click-to-WhatsApp feature to all the regular users apart from advertisers.

The same report adds that over a million of Facebook users have already added their WhatsApp numbers on their posts, and a number of businesses depend on social media platform to reach their customers informally and directly.

Businesses make use of WhatsApp to connect with small businesses as it is very convenient and easy to stay in touch, says Pancham Gajjar, the Product Marketing Manager of Facebook.

With the introduction of click-to-WhatsApp button to Facebook ads, it will be very easy for businesses to reach people, and the people can find it a lot more easier to learn about products or services, get business appointments and avail their services.

To start with, this feature is to be introduced in North America, South America, Africa, Australia and major parts of Asia.